Giveaway and Scavenger Hunt Blog Tour with Steven Eisner, author of THEMINEFIELDS (US, Ends 4/28)

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The novel, THE MINEFIELDS, begins with the death of Harry, founder of the advertising agency, Spiegel & Associates.  Harry’s son, Sam, is determined to turn the firm into a prestigious, profitable, and admirable agency.  He and his wife, Amy, create a management team of high power executives.

Inspired in part by the successful tv show, Mad Men, THE MINEFIELDS, gives an insider’s view of the world of advertising in the 1980s and ’90s.

About the Author

Before writing his novel and after learning the ropes at Doyle Dane Bernbach, New York, Steven C. Eisner created and led Eisner Communications, a Baltimore-based advertising agency, for more than two decades, creating hundreds of effective ad and PR campaigns for leading corporations and associations including Black & Decker, Marriot, McCormick Spices, PhRMA, US Airways, Lenox China, the Maryland Lottery, the Nature Conservancy, and the United Way. Eisner Communications won numerous industry awards including CLIOs, ADDYs, and EFFIEs, and the O’Toole for creative excellence across its entire client roster. The Minefields is Steven C. Eisner’s first novel.


I found the writing to be witty, smart, and descriptive.  Here’s an excerpt from the book in an early scene with Sam in the hospital as his father is dying:

“Harry leaned up from his angled bed that I had notched to about forty degrees to try to make him more comfortable. Was the bed in an incline, recline, or decline position? Wherever it was, it didn’t bring his head close enough to mine for what he was about to say.”

Q & A with the author, Steven Eisner

Q:  Describe your latest book in 15 words or fewer. 

Steven Eisner:  I think when all is said and done, it’s one powerful slug of the Boomer generation. And it doesn’t go down predictably or easily. That’s what makes it such a ride

Q:  What inspired you to write THEMINEFIELDS? 

Steven Eisner:  It’s loosely based on my life. And when I realized, and who would have ‘thunk’ that my life could have possibly taken a turn to be considered , tragically  Shakespearean, I knew I had something here and I went to work.

Q:  Are any characters in the book based on people you know or have met in your personal life?

Steven Eisner:  I’ll never tell. By the time I’m finished with them, they all get turned around some and super-charged.

Q:  If you had to do it all over again, would you change anything in the book? 

Steven Eisner:  Not really. The happy accident is that the end of the book sets up a sequel for which I’m really happy about because there is definitely a Godfather II brewing in my head. I look forward to staying with many of these characters and introducing new ones that will nicely compliment the ensemble.

Enter to win my gently read copy in the Rafflecopter form below!

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Disclosure of Material Connection: I received the book THE MINEFIELDS to review.

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