I drove into the city yesterday for a conference and it gave me the extra boost I needed to get over a “blogging slump”. Â Have you ever been in a slump? Â Sometimes you just get reluctant to work on something for no particular reason, you just don’t have the “oomph” you need to get going. Â That’s how I’ve been lately, and KLY has been suffering because of it! Â Sorry, readers, I apologize for a bit of a slow down in postings. Â Hopefully this is a turnaround because the energy at the conference got me moving and groovin’, as they say.
The first presentation was given by two of my FAVORITE Chicago social media mavens, Beth Rosen and MJ Tam. Â They are as nice as they are successful (which is LOTS). Â They shared with us their experiences and tips for creating amazing videos. Â If you’ve been considering putting up some videos on YouTube (don’t we all secretly want to do that?), Vine, or Instagram here are some of the notes I captured from their presentation.
- The four steps of successful videos are Planning, Producing, Publishing, and Promotion.
- The most popular videos are recipes, unboxing, travel, and product reviews
- When making a video, it’s important to keep in mind at every step the answer to this question, “Who is your audience?” and the goal of your video
- Create a “Call to Action”
- If you want comments, include a question at the end of the video, such as “What would you add to this recipe to put your own twist on this dish?”
- Be sure to create interest in the first 3 seconds of the video. Â You need to grab your audience fast, or they will be clicking that stop button and moving on.
The main presentation of the day was an overview of many aspects of blogging from Jennifer Evers of “Me, Myself, and Jen”. Â She titled it “Making the Shift from Blogger to Business Owner”. Â Beginning with reminding us all to focus on our goals, to know why we blog. Â Then she covered the business side of blogging from whether you incorporate to record-keeping. Â She did an excellent job of keeping everyone in the room interested, whether you were a multi-year veteran or a relatively new blogger.
Social Fabric is a community of bloggers and the educational portion of the day ended with a panel discussion about specifics of getting hired by Collective Bias for shoppertunities. Â From how to get selected, to how to write a successful sponsored post, the panelists shared specific examples and interesting tips.
If you are a blogger, or even if you are just curious about more details, leave me a comment and I’ll try to answer questions or plan future posts around your questions.
But on to the giveaway! Â Mitsubishi Motors gave each of us a Selfie Stick in our goodie bags and I’m going to pass mine on to a lucky reader! Â So enter in the Rafflecopter form below and good luck to you!!
Huge thanks to all the sponsors of the conference:
NATIONAL SPONSORS
LOCAL SPONSORS
My favorite video taking tips are: 1. Hold the camera steady!!! and 2. If you are shooting a video on your cell phone make sure to hold the phone in landscape mode.
When making a video, it’s important to keep in mind at every step the answer to this question, “Who is your audience?†and the goal of your video
If you want comments, include a question at the end of the video, such as “What would you add to this recipe to put your own twist on this dish?†this is a great tip thanks!
Who you want your audience to be and what do you want to share in your videos
I love dressing up to make the right video. :)
Adding music always helps!
My tip for creating videos is to let my husband do it, I suck, lol.
Keep the background of your video interesting and colorful.
Thanks for the giveaway.
My favorite tip is When making a video, it’s important to keep in mind at every step the answer to this question, “Who is your audience?†and the goal of your video
My tip is hold that camera steady. There is nothing worse then a video that makes you nauseated because of movement.
Keep the sun at the side & the wind at your face.
Hold that camera with a steady hand & prop it on something if you can.
I don’t take many videos except for ones of my granddaughter. I would say make sure you have GOOD lighting! I have made this mistake many times! If someone is holding the camera/phone, keep it steady! Also, if you need to turn your camera/phone, don’t turn it fast! It will make your poor audience dizzy! haha
My tip is not to video in a dark room. You want to be able to see everything.
When using your phone, make sure to put it in landscape mode!
Hold the camera steady is my tip.
My favorite tip, is to shoot a video at the correct length to the object. Not too far or too close and to make sure you have sufficient lighting.
We like our videos to be candid and include laughs, if possible.
Have enough good lighting.
I love to focus not only on the individuals, but also on the background and surroundings.
Try to focus on the cameras on the set and behind the scenes you should add a little background music.
Don;t shake the camera when shooting a video!