L.L. Bean @Bootmobile #OutdoorDiscovery Tour Is Touring the Country!

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A survey* conducted by L.L.Bean and the National Park Foundation found that according to 60% of parents, their children spend less than one hour a day outdoors.

“We’re concerned that people – particularly children – are spending less time outside than ever before and losing out on the physical and mental benefits of the outdoors,” said Chris McCormick, L.L.Bean’s Chief Executive Officer.

unplug and play

L.L. Bean is striving to make the outdoors both accessible and fun!  Their goal is to instill a lifelong passion for the outdoors.  What better time than summer to encourage families to get outside and discover new ways to enjoy nature and the fun of sports.  They’ve launched a multi-city tour called the “L.L. Bean Bootmobile Outdoor Discovery Tour”.  The Bootmobile is a larger-than-life sized vehicle in the shape of the famous Bean Boot!  How fun is that?!



As part of the L.L.Bean Bootmobile Outdoor Discovery Tour, the L.L.Bean Bootmobile, a larger-than-life sized vehicle in the form of the famous Bean Boot (photo below), will stop in various locations across the country, as part of L.L.Bean’s summer-long effort to inspire families to spend more time outdoors and provide an opportunity to try a new outdoor activity.

bootmobile 2

L.L.Bean will be giving out outdoor activity books for kids and provide information about local outdoor resources and activities. Best of all, visitors can enter to win a hiking, camping or beach gear prize package.

Here’s a Bootmobile factoid for you:
If the Bootmobile were a real Bean Boot, it would fit a 143-foot-tall person.

Check the L.L. Bean website for a schedule and details.

“L.L.Bean Bootmobile.

Leon Leonwood Bean’s original Maine Hunting Shoe was designed to help people enjoy the outdoors, and our Bootmobile builds on that idea in a big way. Built for our 100th anniversary, our larger than life boot-on-wheels is spreading L.L.Bean’s philosophy around the country − letting people know that L.L.Bean is here to help them enjoy the outdoors with high-quality merchandise and a legendary 100% satisfaction guarantee. Join the fun by attending a Bootmobile event hosted by outdoor experts from our Outdoor Discovery Schools, follow the exploits of the size-747 boot on Twitter, Facebook and our Blog, and submit your own stories to our Share your story page.” from the L.L. Bean website

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