Twitter Parties 101

0 Flares Twitter 0 Facebook 0 Pin It Share 0 Google+ 0 Filament.io 0 Flares ×
Have you ever been to a twitter party?
Do you wonder what all the fuss is about?
What IS a twitter party and why would anyone “go”?
What is twitter?
Why do I care?

Here’s a crash course!

What is a twitter party? Amy Lupold Bair, Resourceful Mommy, invented the concept of a twitter party in 2008.  People tweet, all using the same hashtag so they can easily and quickly follow each other and engage in conversation.  It’s a fun way for brands and consumers to connect and communicate.

The best way for me to understand it is with an example. A company, let’s use Build A Bear, has a line of bear costumes of military uniforms. They are also giving a special discount to military families in appreciation of their sacrifice. How does a company tell people about their new products or promotions? In addition to the traditional media, they can sponsor a twitter party. Not only can they get their word out to their target audience, moms like us, but they have a focus group where they can interact with their customers. To thank (and attract) people for attending the party, prizes are given away. The first prize I ever one at a twitter party was a video camera – I was hooked! It’s a win-win situation (pardon the pun).

That’s why the company sponsors a party, but why should I “go” to a twitter party? In addition to the prizes, a well-run twitter party is interesting and fun. You have the opportunity to talk to other moms about a variety of subjects. Many times, you can learn about a topic or product that can help you. They range from weight control to child car seat safety. And of course, there’s the prizes!

Okay, now I want to go, how do I do it? All the tweets in a twitter party have a hashtag. A hashtag is a phrase after a number sign ie #BABWMilitary Anyone who wants to go to the Build A Bear twitter party, tweets during the hour of the party, using that hashtag. For example, I can tweet, “Hi everyone, this is my first twitter party. #BABWMilitary”. And if you do that, you will be surprised at how kind and helpful the host and other participants will be!

How do I see tweets from other people at the party? There are several ways to setup your screen to see the tweets from the party. Tweetchat.com and Tweetgrid.com are the most popular. Tweetchat is a bit simpler, with only one column. In Tweetgrid, you can setup multiple columns so you can see all the party tweets in one column and only the tweets of the hostess in another column. Here are screen shots of both.

How do I win prizes? How are the winners selected? Depending on how the party is setup, there are many ways to win.
1. rsvp – a party host (the blogger) may ask you to let her know that you will be attending and provide your twitter id. A winner may be chosen by selecting a random number.
2. hoops – that’s what I call the entry requirements such as, following the sponsor, signing up for the sponsors newsletter, etc. Usually you leave comments on the blog post announcing the party.
3. trivia questions – during the party, the host will usually ask questions and then choose someone who responds. The choice can be based on the number – ie the fourth response: the quality of the answer; or entirely random.
4. tweets – A winner may be chosen from all the overall tweets with the hashtag. For example, the 102nd tweet with #BABWMilitary may win a prize.

It’s always a good idea to read the post announcing the twitter party carefully to determine how to win and any requirements.

Looking for a party?  Amanda at Midwestern Moms and I are collaborating on a twitter calendar, click here to see upcoming twitter parties!  The button is on my sidebar – if you have a blog, add it and you’ll always know where to find a party!

Questions? Questions? Please ask me questions! I love twitter parties and I’m happy to help you enjoy going to them, as well!

0 Flares Twitter 0 Facebook 0 Pin It Share 0 Google+ 0 Filament.io 0 Flares ×